The Emotion That Does Change People’s Behaviour After All

Plus: four ways the effect of this emotion on behaviour change can be increased. Fear really can change people’s behaviour, a new review of the research finds. It was thought that using fear might produce a backlash effect — but this is not the case. Women are particularly susceptible to behaviour change by fear. Appeals which evoke fear are frequently used in all sorts of messages aimed at the public. For example, fear is used to try and stop people smoking or to support certain political policies. It is perhaps

The Vitamin That Stops People Getting Horrific Headaches

Largest study to date builds evidence that vitamin deficiency is linked to chronic headaches. Low levels of vitamin D are linked to chronic headaches, finds the largest ever study on the subject to date. A Finnish study of 2,601 men found that 68% had deficient vitamin D levels. Those reporting chronic headaches had lower levels of vitamin D than those who did not. Men with the lowest levels of vitamin D had twice the risk of chronic headaches as those with high levels of vitamin D. Chronic headaches were also

Am I Sad or Depressed?

Into each life a little rain must fall is a way of saying every one of us will experience sadness in our lifetime. It is completely normal and natural. But there are some people who feel something deeper and darker…

How Emotions Enter Our Dreams and Impact Our Health

  Society seems to condition us to always...
Am I Sad or Depressed?

Am I Sad or Depressed?

Into each life a little rain must fall is a way of saying every one of us will experience sadness in our lifetime. It is completely normal and natural. But there are some people who feel something deeper and darker…